Capital Investment Advisors

#206 – The Millionaire Mission with Brian Preston

You work hard for your money. But what if your money could work even harder for you? Brian Preston says there’s a way to make that happen. It’s called taking control of your financial freedom, and in his new book “Millionaire Mission,” he makes the case that it’s simpler than you think.

I’ve known Brian for a long time. His podcast, “The Money Guy Show,” is incredibly popular. Sure, he’s got a bunch of impressive initials after his name, but what makes Brian so fascinating is how he lives his message. His wealth didn’t come from anything flashy. He built it through saving and investing as a business owner.

Brian’s high school economics teacher told the class that if they invested just $100 per month, one day, they’d be millionaires. Brian was listening. While others were daydreaming about a new truck or the big game, his passion for personal finance was ignited. I’m guessing that didn’t make him the most popular kid in school, but much like compounding interest, it sure paid off later.

Navigating life’s obstacles as we plan for retirement can feel like a riddle wrapped in an enigma. But Brian’s message can demystify the process and show you the way to build transformative wealth with the tools you already have available.

Read The Full Transcript From This Episode

(click below to expand and read the full interview)

  • Brian Preston [00:00:00]:
    You got all the lights. Bo’s got all the lights. I’m pointing because it’s not on my side, but Bo’s got lights like you’ve got.Wes Moss [00:00:07]:
    It’s still, I will say we have a. It is shocking, the difference in different video screens. Some of them, you look pretty. You know, I feel like I look okay in. And some I look like death. And it’s like, you know, it just, and this one is like our studio. It just, it’s like a, it really, I don’t know. It’s very unflattering.Wes Moss [00:00:30]:
    But again, who knows what it’s actually going to be on the screen, so. But you look good.Brian Preston [00:00:35]:
    Here’s the thing that we keep joking about because this is my first book that I’m worried that every week I’m adding another millionaire mission thing that I put in the background that at some point it’s going to get a little over the top ridiculous.

    Wes Moss [00:00:50]:
    But now is that a, is that a live set or a green screen?

    Brian Preston [00:00:55]:
    No, that’s all.

    Wes Moss [00:00:57]:
    Yeah, it looks, it looks real. Yeah, it does.

    Brian Preston [00:00:59]:

    Wes Moss [00:00:59]:
    Is that a, is that a, is that like a tv? That, that’s a poster of the book or is it an actual poster?

    Brian Preston [00:01:06]:
    It’s actually a, like a canvas that’s got a print of the book cover on it.

    Wes Moss [00:01:13]:
    That’s sweet.

    Brian Preston [00:01:13]:
    Hey, can. Hey, one of y’all can. I forgot to bring a book in here. Oh, you have a book? No, don’t put. Oh, yeah, I guess that one’s not on set right now.

    Wes Moss [00:01:23]:
    Yeah, you need a book on the table so you can hold it up.

    Brian Preston [00:01:26]:
    Here I am telling you that we’re going to do this, and I don’t even have a book here, which I actually just last week got real books.

    Wes Moss [00:01:33]:
    How many times have we done that here? I’m like, hey, can we go get a book?

    Brian Preston [00:01:36]:
    There we go. Now I’ve got.

    Wes Moss [00:01:37]:
    There it is. All right. So I guess we’re started. So it’s time to make some magic with Brian Preston here on the retire Sooner podcast. And you can probably already tell that we’re longtime friends. Brian’s one of my favorite guys in the whole industry. We have been on, I think, pretty similar paths over the years. You have a Ria, a billion dollar Ria firm.

    Wes Moss [00:02:01]:
    You’re an author. You were podcasting really long before I was. You were doing it in the. When podcasts, people still with people listening to podcasts on eight tracks still back in the very beginning years of podcasting. But maybe we just talk and because you and I have talked about this book, and this is why I’m so excited and it’s ready to launch. This has been a couple year project for you. And that was. I don’t remember that being the name of the book in the beginning.

    Brian Preston [00:02:34]:
    No. You know, I do a lot of things by accident, you know, and this book was originally titled your next dollar, which is very practical. It is actually what to do with your next dollar. But that doesn’t exactly get you all fired up and ready to launch into your mission to start saving and being disciplined and making all the right moves with your finances. Whereas we were doing, actually, it was me and my agent and Reb, who kind of is the head cat herder here, and we were talking about what the whole purpose of the book and the people we think that were listening, and we were like, what about the, you know, think about the listener who aspires to be a millionaire? It’s kind of like their mission. And we were like, wait a minute. I was like, why not millionaire mission? Cause that’s actually what this book is covering, is my walk towards that from, you know, pretty humble beginnings. And then what I’ve learned about money and kind of shared from working and managing money like you talked about, because I do have a large family practice, but then also what I’ve seen with my own experience, you know, the.

    Wes Moss [00:03:42]:
    Okay, so it was your next dollar. And now I wanted to say that I remember we were talking about the book, thinking you had a pretty good title, but it wasn’t like an amazing title. And I didn’t really want to tell you that. I was like, look, everything, hey, Brian, I think it’s pretty good. And then when I found out this, and I know these books, they start out one way, and then they take a long time to do, and then they morph and they change and you edit, and you have a better title that’s more representative of the book. And when I first saw the new fully, the new fully birthed book, the Millionaire Mission, I was like, that is a home run. That’s a home run. So that’s an a plus title, my friend.

    Brian Preston [00:04:31]:
    That means the world to me. Because, I mean, you’ve been very gracious with this, but realize, I’m assuming everybody in your audience knows. I mean, like, when I talk to Andrea and I think about the fact your first book sold a hundred thousand over. I mean, it’s probably up to 200,000 at this point. But that is just so hard because they tell you your publishers like, man, most books sell 5000. So I mean, just to hear you say that means a lot to me, Wes.

    Wes Moss [00:04:57]:
    Thanks, man. And I don’t know if it’s where the numbers are, but the. Yeah, I mean, it’s surprising. I remember an agent telling me that once you publish a book and you put your heart and your soul into it, which I know you’ve done for this, and I’ve done this now twice. I’ve tried to do it a third time, and I keep hitting a wall because it is really. It’s not easy to do.

    Brian Preston [00:05:24]:
    Well, don’t even ask me about another book. The entire team might come over here and punch me in the throat if we talk about doing a book after what we’ve been through to get this one out.

    Wes Moss [00:05:33]:
    Yeah, it just takes a whole lot and to get it to be great. And this is in the. This is, you know, it’s taking you time to do it, but that’s the way it needs to be done. It takes a long time to do a great book. You can pump out a book probably in a weekend using generic.

    Brian Preston [00:05:51]:
    Oh, for sure.

    Wes Moss [00:05:52]:
    But it’s gonna. It’s not gonna be worth anything. So. So you’ve put. You have so much, so many years of experience doing this. I wanna. I don’t know much about your early days. I mean, did you.

    Wes Moss [00:06:03]:
    Where’d you grow up? What’d you do when you were, like, a kid? What were your first couple jobs?

    Brian Preston [00:06:08]:
    I’m a South Atlanta guy, so I grew up down in McDonough, Georgia. And, yeah, I was. I mean, I think I had a normal South Atlanta childhood. You know, money wasn’t exactly laying around for my parents, but I had the great experience with, you know, going to high school with all my friends. I was a drama nerd, but I was also on the tennis team and basketball team. And my first jobs, I was working drive through at the Hardee’s, you know, kind of doing that thing for $3.80 an hour. And then I worked all through the University of Georgia as a bus driver. I actually had my commercial driver’s license.

    Brian Preston [00:06:47]:
    And then I was originally a finance major, but switched to accounting because I wanted to make sure I had a job. My whole motivation for doing that was just to make sure I didn’t have to move back in with the parents. And it’s kind of amazing, this journey from starting out in public accounting, but then public accountants started doing financial planning, and that’s kind of how I got transitioned into financial planning as I was working at a. Yeah.

    Wes Moss [00:07:11]:
    What year was it?

    Brian Preston [00:07:12]:
    What year came out of college in 96, so. And that was, you know, pre Enron and all the stuff, because cpas started realizing they could make a lot more money doing consulting than they could just doing compliance and tax returns. So, which is good for me because I got to go do financial planning as well as tax preparation. But I don’t know that the industry actually benefited from that. But then I transitioned from there to that large fee only firm in Atlanta that dealt with a lot of Home Depot executives, a lot of professional athletes. That was a great experience. But then kind of my turning point, Wes, was, my dad passed away in 2000, and I just was like, man, what am I doing with my life? Cause I was waking up and leaving, you know, at 536 in the morning and then coming home six and 07:00 at night, and I was like, man, I’m never going to be able to go see my kids school events or anything if I stay on this treadmill. So I took a leap and a jump and started my own firm in 2002 with really only one client.

    Brian Preston [00:08:17]:
    I look back and go, it was more emotional than my typical analytical self, but it’s turned out to be a great thing. But I. But the first three or four years, I’m not sure you would have called it a success.

    Wes Moss [00:08:28]:
    When did. When did you then move to Nashville and. Yeah.

    Brian Preston [00:08:32]:
    So tell me about the transition you and I met. And I think I was in that transition phase. Cause I was trying to think about when we met, which. That’s a funny story to me, too, somewhere between that 2014 to 2016 period. Cause I had a lot of stuff going on there. But my youngest daughter is autistic, and we had this weird dilemma where I have an older daughter who was in public school, and we were trying to figure out how we were going to get special schooling for my youngest with her needs. But my wife was going to just drive around hours a day, taking everybody where they need to be, and I was like, this isn’t going to work. So we.

    Wes Moss [00:09:09]:
    You can’t. You really almost can’t do that in the city of. City of Atlanta. It just doesn’t lend itself to getting anywhere. Yeah.

    Brian Preston [00:09:16]:
    And there’s a lot. There’s a really good school up here in Nashville for alternative learners, and then there’s a great public school system here in Williamson county. So it’s been a good move, but it was hard because I had been in Georgia the first 40 years of my life and was definitely a Georgia boy.

    Wes Moss [00:09:36]:
    Yeah. So you. So when you move there, you really moved there for the kids and really for your, for your daughter’s school.

    Brian Preston [00:09:42]:

    Wes Moss [00:09:43]:
    And so had the practice already. You were already up and running, and then you moved to Nashville, and then things started to really well, just like anything in the beginning, it does take a lot of time. You don’t create a wealth management practice overnight. It takes a long time. When did you start to really get big momentum?

    Brian Preston [00:10:05]:
    I would say, okay, here’s what’s so mister Magoo ish for me, for anybody who’s old enough to even know who that is. I started podcasting in 2006 just because I’m a nerd and I’d gotten my first ipod. It’s actually in studio over here on the left. For everybody who comes and does studio tours, they can see the original ipod. That kind of sparked it all from 2005. But I started the first podcast in 2006. And then, Wes, you probably know how this works because you made an analogy. I remember at a conference, you and I were hanging out and I was talking about all the prospects, and you’re like, it’s because you filled a cup.

    Brian Preston [00:10:39]:
    You know, it’s kind of like when you put something, you put all the love and you really love on something, eventually the cup fills up and then starts spilling over. Well, that’s.

    Wes Moss [00:10:47]:
    Yeah, the farm. Yeah, the farm sink.

    Brian Preston [00:10:49]:
    I always think you gave me some analogy. Cause you and I were talking about, you know, businesses and other things, but I remember it was like 2008. So I’d been doing the podcast for two years just for my really own entertainment and feeling the desire to educate people. Cause you work fee only as well. And I just always felt this air of guilt that people, unless they had half a million to a million dollars, I couldn’t help them out. And meanwhile, everybody else I felt like was getting ripped off. So I started doing this content, and then around 2008, people started reaching out, going, hey, I’d love to work with you. And I was like, what? And then you’re like, wait a minute.

    Wes Moss [00:11:31]:
    I’m educating on what to do so you don’t need to come to me. But, but invariably, some people are like, ah. And that’s, by the way, our industry is that investing doesn’t necessarily have to be all that complicated, but it’s so multifaceted. A and b, it’s emotional. It’s hard to emotionally have a long financial journey. And that’s where advisory services come in. Right. It’s a huge part of having somebody by your side that’s a coach that can be there in the tougher moments and the big planning moments that, and I think that.

    Wes Moss [00:12:07]:
    That’s how advisory, great advisors earn their keep. It’s not necessarily every single day, but it’s at those large junctures that may add up to a lot over time.

    Brian Preston [00:12:18]:
    Well, you know, this, and this is something I think a lot of people who are just looking at the analytics or numbers only. I have a concierge doctor, and, yeah, I don’t love writing that annual big check that I write to him to do it. But I. But I recognize that I’m at a point that the most valuable thing I need is to keep me running. And so I’m willing to pay a premium for that. I find that if you. Once you have some success, when you’re hiring an advisor, you want them to know who your kids are. You want them.

    Brian Preston [00:12:48]:
    You don’t want to have to every time. You know, when you call, like, these big custodians and you call their 1800 number, yeah, you might reach a financial planner, but they’re not going to know anything about you. It’s kind of nice when people know, you know, what your concerns are, know what your family hang ups, know your family, and know kind of triage you and meet you where you are and optimize that. That’s really what a financial advisor does for you. And that. And I’ve found my research, as we call it. Well, it’s not my concept, it’s. We found it in the research Dunbar principle is that most, you know, humans can’t manage more than 150 to 200 relationships.

    Brian Preston [00:13:27]:
    So we’ve had to figure out a way that we can create a service model that allows us to be all in on the relationship, but also respect the limitations of being a human and how good we are with those relationships.

    Wes Moss [00:13:42]:
    So. And where did. When did we first meet? I don’t know how we’re. We. I don’t think we met at a Fincon.

    Brian Preston [00:13:48]:
    No, we didn’t. Because here’s you’ll tell me how I.

    Wes Moss [00:13:50]:
    Thought I knew you before. I thought I knew you before we met you at Fincom.

    Brian Preston [00:13:54]:
    Well, that’s just the effect I have on people. But here’s how I remember it. Wes, seriously, this will make you feel good, too. So we go to Fincon, and I was trying to ask Bo which Fincon it was. It was either 20, 1415 or 16. I don’t know which one. But I saw you from a distance as we were coming into the exhibit hall, and I was like, oh, my God, that’s Wes Moss. You know, me being an Atlanta boy, you’re like, mister celebrity at the time.

    Brian Preston [00:14:21]:
    So I’m fanboying out and I go up to you and introduce myself. And then. But here’s where I got a little lucky break with you because I think you were in this stage, Wes, where you were trying to figure out, because you were having and tremendous success with terrestrial and kind of traditional broadcasting radio. What brought your team out there to kind of see what’s going on with this new media stuff. And then right while you and I were talking in that initial introduction, somebody had come up who recognized me and Beau from the podcast. And I remember it made me feel so good cause I was complete fanboy on you because of all your success. And then I think when we were off to the races and hung out a lot and pretty much I’ve been bad. I haven’t been to a lot of conferences in the last two years, but pretty much from then on we would hang out whenever we were at conferences.

    Wes Moss [00:15:11]:
    I think that was probably San Diego, right? Maybe San Diego.

    Brian Preston [00:15:15]:
    We’ve been all over the place. But that sounds good.

    Wes Moss [00:15:19]:
    There’s a. That it’s coming to Atlanta this year.

    Brian Preston [00:15:24]:
    I’m lobbying hard. I think I’m going. I have to get okay from the main boss, my wife. But then I’m trying to get ok’s from my second boss, which is Reby here in the office. But I’m trying to get everybody here to go to.

    Wes Moss [00:15:39]:
    I would just extend the Atlanta invitation that you guys come and bring as many folks as you can from your firm here to Atlanta. And I think we’ll have a good time. I think that we’re gonna have a special vip party for you guys. You’re gonna be the.

    Brian Preston [00:15:55]:
    Are you hoping? Vip. I like vip.

    Wes Moss [00:15:58]:
    You’re gonna be the celebrity guest at the party. Seriously.

    Brian Preston [00:16:02]:
    Mark is there too. And oh my gosh, I might bring my mom and my wife with me.

    Wes Moss [00:16:07]:
    I bet you we could get Clark there. Yeah, I bet you we could. I’ve seen a lot of Clark Howard these days, but he. So you though, like probably similar to me because you grew up in Atlanta.

    Brian Preston [00:16:19]:

    Wes Moss [00:16:20]:
    Knew of Clark Howard and probably listened to Clark. So he’s kind of one of your inspirations too.

    Brian Preston [00:16:25]:
    Are you kidding me? And Clark knows this because I’ve told him. I’ve been fortunate enough that I got to tell him this. And when he came up, which you and your folks helped make that happen, by the way, when Clark was on our show, I got my first ipod in 2005. But at the same time that I got that ipod, around November of 2005, I was invited by one of my CPA buddies that we both went to University of Georgia as accounting majors. He was doing some work on Clark’s taxes, and he. And I guess him and Clark had talked, and he had gotten an invitation to go watch Clark record his show, his radio show. And my buddy Brandon knew that I was a big fan, so he invited me to come sit in with it, and I was just watching Clark do that. And then I was so happy because I had a prospect folder with me because I had done a meeting in Atlanta that same day.

    Brian Preston [00:17:22]:
    And when Clark was taking phone calls, there was a question on savings rates. And I actually had a, you know, like, Jonathan Clements article.

    Wes Moss [00:17:30]:
    Well, now that you mention it.

    Brian Preston [00:17:31]:
    Yeah, but I gave it. But I gave it to Clark’s producer, you know, the researcher, and then he used it on air. I was like, oh, my God, I could do this. And so I consider Clark not only to be a. It sounds bad when I say childhood, because I have. But Clark. Clark probably wouldn’t be mad that I’ve been listening to him since I was much younger. But that day also, he inspired me in so many ways.

    Brian Preston [00:17:54]:
    So, yeah, I fanboy out on Clark Howard a ton, too.

    Wes Moss [00:17:57]:
    Yeah, well, he’s still doing it. He’s, like, the most efficient podcaster, too. He’ll go in and do, like, five podcasts and two radio shows, and he’ll do it all in one day, and then he’ll go to Europe for two weeks. So he’s doing it. He’s doing it.

    Brian Preston [00:18:13]:
    Right. Clark shocked me because my wife had been asking for that Amex platinum card for a gazillion years, and I was like, we are not paying an annual fee for a credit card. And then when Clark. Cause I put him on the spot on our show and said, show me the credit cards you’ve got in your wallet. And when he whipped out that silver platinum card, I was like, oh, my gosh, if Clark Howard can have it, then I guess my wife was right all along. So it’s, um. We had a great time on that episode, though.

    Wes Moss [00:18:40]:
    The. And so what, by the way, what is your. What. What card do you use now? Is that your. Is that your go to still?

    Brian Preston [00:18:45]:
    That’s only for. I use it primarily for. For travel and, um, big purchases that I want to make sure, like, you know, that we have insurance and other benefits that we need.

    Wes Moss [00:18:56]:

    Brian Preston [00:18:56]:
    My go to, typically is my fidelity visa, because it gives me 2% back on everything. And that’s why when that Robin Hood thing came out, it’s 3% I’m trying to figure out how I can nudge fidelity to get me up to three, two.

    Wes Moss [00:19:08]:
    Maybe they. Maybe they will. Maybe they will listening. What? Let me ask you this. The when. So you and Bo do the money guy show that it’s still. That’s the same. Did it start as money guys in zero six, or did you ever change the name?

    Brian Preston [00:19:22]:
    Well, no, it’s. Cause, I mean, 2006.

    Wes Moss [00:19:25]:
    I mean, that was just you, right?

    Brian Preston [00:19:27]:
    Yeah. Cause Bo is probably. I think he was potty trained by then, but I mean, he was. I mean, he’s a good bit younger than me. I mean, he’s got totally. Maybe he ain’t gonna watch this. He’ll be all right. But, yeah, Bo came on.

    Brian Preston [00:19:39]:
    I hired Bo in 2008, and then I started this crazy podcast. Well, it’s not crazy. It was actually a great idea called advisor skills with Cheryl Holland, who you probably have met Cheryl. She’s got a great financial planning firm in Columbia, South Carolina, but nobody ever listened to that show. And so I bought a microphone for Cheryl, and when that, when that went belly up, I was like, you know what, Bo? I’ve got an extra microphone. Why don’t you come on air? And that was 2010, and we’ve been off to the races. It’s kind of hard to believe that Bo’s even been on air for 14 years now.

    Wes Moss [00:20:18]:
    Yeah. So, yeah, he, he really started. He was a pretty new, he was pretty new as an advisor.

    Brian Preston [00:20:23]:
    Yeah. But don’t let Bo’s age. And I mean, I don’t even call him young anymore, because now, if you think about it, I mean, he’s, he’s mid to late thirties. So, I mean, we’ve just been hanging out long enough that I’ve watched a young man turn old, mid to late thirties.

    Wes Moss [00:20:38]:
    That’s the way I feel. I remember thinking, thinking I was so young when I started in media. Now I’m wanting to be older. Now I’m older, and I want to be young. You know, who knows? Let’s talk. Let’s talk a little bit. And by the way, I’m holding you to Atlanta. I think Atlanta will be really good if you guys got to come.

    Brian Preston [00:20:55]:
    How could I say no to that?

    Wes Moss [00:20:58]:
    All right, so let’s talk about the book. Tell me about a. How long did it take?

    Brian Preston [00:21:03]:
    I’m going to get off this call and be like, why didn’t we talk about the book? So I’m glad you brought it up.

    Wes Moss [00:21:08]:
    We got to talk about the book. And you know the strategy here. You want to give the audience as much as you can about the book without giving away the entire book.

    Brian Preston [00:21:18]:
    There’s so much in here. I’ll just give you everything I can.

    Wes Moss [00:21:21]:
    And you still give us everything you have. Yeah. So, I guess let’s start out with, first of all, how long is this? It’s taking you, what, a couple years to do it.

    Brian Preston [00:21:31]:
    I wrote this book starting when the pandemic happened, because that’s actually the. What I call the silver lining moment, is all this chaos in the world. We’re all working from home for a period of time. I found myself after I walked the neighborhood a gazillion times with my wife, and I was like, man, I’ve got to find some outlets for some of this extra time that I have. And I started writing, and, man, if my high school english teacher could see it now. But it just started working, and I already had this framework. We’ve been working off this framework of the financial order of operations, just like math has an order of operations, if you remember, please excuse my dear Aunt Sally with PeMdas. Finances are the exact same way, and there’s other systems out there.

    Brian Preston [00:22:16]:
    But I felt like all the systems had flaws or they needed an update, and they just didn’t reflect some of the things I’ve seen with my own financial life and the experience of creating wealth for my clients and myself. So I was like, I need to write this. So I wrote it. But then, in addition to writing the nine steps, hence the nine step system, I put the origin story for everything, meaning, what did I experience? So, it’s not only the how to, but it’s also the why of why this actually works. Because I think so often, if people just understood and had the context of why these steps are in the order, but also why they work, it gives people the ability to now be educated and make better decisions on everything because they will understand it better. And this thing’s road tested. I mean, we’ve been answering q and a shows on the financial order of operations for three or four years now, and it’s. It’s all terrain.

    Brian Preston [00:23:15]:
    I haven’t been stumped on it yet. So this thing’s working well.

    Wes Moss [00:23:18]:
    Take us through some of the f. I was gonna say ffo. The foo. The financial order of operations. Take that through some of those steps.

    Brian Preston [00:23:26]:
    Yes. I mean, look, I mean, you’ve heard there’s other systems out there talking about, you know, have a $1,000 or something like that. I think that actually, if you want to protect yourself from making desperate decisions, you know, when you get an emergency, have your highest deductible covered. You know, write down all your insurance deductibles. You know, probably your healthcare is going to be the highest one. Have that covered so you don’t have to make a desperate decision and run into debt. And before you even get out of the starting blocks of building wealth after.

    Wes Moss [00:23:56]:
    That, you know, again, versus Brian versus one of these more arbitrary numbers, which is like six months or twelve months or 18 months of cash. So you have a little bit of a why behind that first step, which.

    Brian Preston [00:24:08]:
    I want you just because you need to have something, just a little bit of cash so you don’t get into an emergency. Cause, you know, most bankruptcies are caused by like, healthcare emergencies. So that’s why. But if you had your health insurance premium, your highest premium covered, you’re not gonna have to make that decision. You’ll be able to govern that. And then the second one, this one’s kind of unique too, is cause a lot of people immediately jump to credit cards, which I hate credit cards. If you’re carrying a balance, I consider that no go zone. But even with that said, it broke my heart because I remember I had an attorney friend, she was crushing it in her twenties, but she had a little bit of student loan debt.

    Brian Preston [00:24:46]:
    And I remember she wasn’t funding her four hundred one k. And I was like, what are you doing? Why are you not doing your four hundred one k? And she’s like, I got to pay off all my debts first. And I was like, no, no, no, do not do that. I was like, your employer is offering you a dollar for dollar match. That is a hundred percent guaranteed rate of return. Get in there and get that free money. And so that’s why I made sure step two, because most employers offer you $0.50 on the dollar or dollar for dollar. That’s 50 or 100% guaranteed.

    Brian Preston [00:25:14]:
    That’s why it’s got to be your second step. I know that it sucks that credit cards are paying 20, charging you 20% interest, but it’s hard to walk away from 50% to 100% guaranteed rate of return and only do it up to the point that you get the free money. And then three, now we can pay down the high interest debt. That’s primarily credit cards, personal loans, it can be car loans. I can’t believe how many people have talked to me recently with eleven to 15% car loans. I mean, I’m like, what, what are you doing with, with those type of car loans? So pay that down. And then after you get all the high interest debt. We can come back to kind of that traditional cash reserves, emergency reserves that you were talking about, wes, that’s the three to six months.

    Brian Preston [00:25:57]:
    But for retirees, we even like it to be 18 to 36 months, depending upon your risk profile and how you feel about, you know, your life in retirement. Then step five is where I think the sizzle is, though. This is where you actually start investing. That’s the Roth, the health savings accounts. This is the only places that you can get that tax free growth or start the tax free growth. And then six is max out retirement options, trying to get to the goal of saving and investing 25% through your 401k, through all your different savings. Seven, hyper accumulation. This was the one.

    Brian Preston [00:26:30]:
    People go, what the heck does that mean? Now?

    Wes Moss [00:26:33]:
    I like the sound of that hyper.

    Brian Preston [00:26:35]:
    I got it because, you know, I was really inspired by the millionaire next door, you know, the doctor Stanley and Danko back in the mid nineties, I got that. And I remember that concept being discussed. It might have been a blog post or something, but Doctor Stanley had talked about a concept of hyperaccumulation, trying to get above 25%. But for me, in my book, what it means is understanding now that you’ve been good at saving money and building the foundation, how are you actually going to use that money? That’s why we have the pot of money there is because different pots of money, meaning different tax accounts, are treated differently. You got your taxable account, your tax deferred, you got your tax free. This is the point where you need to start thinking, if I’m going to use this money, how does it need to be structured? So that’s what we cover in the hyper accumulation is now that you’ve got the savings down, how do we actually use this? The most efficient way possible? Step eight, prepaid future expenses. I like to call this the abundance goals, because this is when you basically write down, not only do I want to help the kids in college, but is this when you buy the nicer car? Is this when you go on the nicer trip? Is this when you get into residential real estate or commercial real estate? And then step nine is let’s pay off the low interest mortgage. I know some advisors say never pay off the mortgage, but I do think when you’re, you know, 50 years of age and you’ve already gotten through the get wealthy phase, and now you’re thinking about the stay wealthy phase, it’s okay to de risk by paying off mortgages and stuff, but don’t do it when you’re 25 years old or 32 years old, because those break my heart when I find out people are paying off three and a half, 4% mortgage rates when they’re 30 years old.

    Wes Moss [00:28:15]:
    And again, that’ll be one of those endless debates in the industry. Right. I mean, I was just debating with an advisor today about that. And I kind of go back to my happy retiree research on as years to pay off mortgage go down, happiness levels go up, because it’s really a peace of mind level that goes up and retirees that don’t have a mortgage or within five years of paying it off are four times more likely to end up in that happy retiree camp. Doctor John Delaney from Ramsey’s camp kind of has another take on it and looks at any, he looks at that mortgage debt and car debt as this taking away your autonomy and making it so that you are beholden to being able to pay these things off over a really slow period of time so that you’re locked in, which is the opposite of autonomy. I was going to ask you about taxes. I want to ask about how you think about taxes in a minute, but maybe just think about when you do financial planning. Do you? I guess I would ask this, what is your kind of core investment philosophy? If you guys are 24 months or twelve months, 24, 36 months of what I would call dry powder or cash is then a lot of that equity base that’s not in that 36 months so that you have the highest level of accumulation over time.

    Wes Moss [00:29:50]:
    Or what is your investment philosophy?

    Brian Preston [00:29:53]:
    Yeah, well, the first thing, and here’s the cool thing about millionaire mission too, is that in the last chapter, I actually wrote a chapter, what I do with my own money, because I felt like, hey, if somebody is proposing a system, probably the best way I could sell the system is actually to tell people what I have going on.

    Wes Moss [00:30:12]:
    Yeah, it’s Brian Preston.

    Brian Preston [00:30:15]:
    There’s also the always say it’s the chicken or the egg. How did this person build wealth? Was it the selling the system built the wealth? Or was it the system was good and built the wealth? And I always try to encourage people to, if you look into my background and look into what I have going on, the wealth came from the saving, the investing and running. Being a business owner, it’s not from selling a system or because podcasting and YouTube are not as lucrative as everybody thinks they are. But the key thing I would say about my investments, and I even put another thing I put in the ground rules. The first chapter on how to think about investing when you’re starting out. I love index funds. I mean, if you look at my own portfolio, probably 90 plus percent is index funds. I think it’s the dirty little secret of investing is that even people who are selling commission products and other things, a lot of them are probably in their own time buying index funds.

    Brian Preston [00:31:12]:
    So that’s what I do. Now when you were talking about stocks, bonds, the allocation, because you can buy index and all those different things, it really, that’s where kind of the triage or the secret sauce of being a financial advisor is, because you have to personalize it on how much. And I sound like a complete nerd, but, you know, because you speak this language too, the risk on versus risk off of a portfolio. And me personally, I am more risk on, but with heavy cash. I mean, I have probably more cash than, yeah, I’m way heavy on cash because personally I’m heavy on cash, I’m heavy in my businesses, but then I’m heavy on equities. So for me personally, I am, you know, index funds with lots of cash and some bonds and some other things like that. But then for clients, we take that more traditional, depend upon where you are on your risk profile, your goals. Do you have pensions and all the other things? If we’re going to figure out if we’re 60 40, 70 30, it’s all individualized at that point.

    Wes Moss [00:32:17]:
    How about the power of a plan? Do you guys, how often, maybe, I would say how many different versions? Because I think that there’s this thought that if you do a financial plan, you do the exact same financial plan over and over and over again, whereas some I kind of do, I would say over the years, different versions. So some end up needing to be really complex, some are super simple, and some I draw, I literally will draw out on a pad. So how do you like doing planning?

    Brian Preston [00:32:52]:
    I’ll tell you, because I talk about this on the show all the time, is obviously on our financial plan, we run all the scenarios that any client, if there’s anything they’ve ever thought of, we will run that scenario and stress test it and figure it out. But one of the things I talk about in a lot of our content, and I do this personally because I remember when I started my first company back in 2002 and I didn’t have it this well coined yet, but I talk about putting on your 3d glasses, and what I mean by putting on your 3d glasses is I run plans because that’s what a plan is, is looking to the future and what you think will happen. So I put on my 3d glasses and the first option is the daydream. This is what you think is going, you hope happens. This is, oh, my gosh, I’m going to be rich. This is all, you know, unicorns and rainbows. There’s the down to earth plan, which is this is what you think will happen, but it’s, it’s kind of in between the, the dream versus, you know, what you think will happen, the down to earth. And then the third one, this is probably the most important because you better have the plan in case it doesn’t go well, is what I call the doo doo plan.

    Brian Preston [00:33:57]:
    And this is, you know, things go really bad. If you look at this before it goes bad, you at least have a plan of action. When it does go bad versus if you have to react to the doo doo, it’s going to be really stinky, literally. So that’s why we have the 3d glasses plan.

    Wes Moss [00:34:15]:
    And is that for you? Is that increasing what inflation will be, lowering your rate of return, lowering your savings? So kind of saying if everything goes wrong, this is what it looks like. We’re kind of your worst case scenario for that.

    Brian Preston [00:34:28]:
    Because that’s why I think everybody, the tendency for most people is we overestimate certain things. And I’m just saying it’s nothing wrong with that. But just make sure you don’t skip the homework of doing the other two plans, too. So that way you have all options really covered as you’re creating your plan for the future. And I think that’s good for retirees as well. And we typically do that. I mean, I will, even on a successful retirement plan with a client, I’m going to try to figure out how I can break it and then report that back to them so I can say, hey, this is all great news, but let me make sure I give you this side of it, too, so you kind of know where the boundaries or barriers are so you don’t run over those.

    Wes Moss [00:35:12]:
    So what do you think, though, the obstacle is? Because if you really look at these numbers globally or big picture in America, and maybe I think it’s just the most recent numbers are 50% of America has a 401k plan, so it’s only half. And then you’ve got a lot of self employed people that have a harder time doing any sort of saving because it’s a little more manual and harder to have some sort of retirement plan if you’re a small business owner. But barring that, let’s just say if all else were equal, what do you think the biggest obstacle is? And why is it that only five or 10% of people have this quarter of a million, half a million and saved over time.

    Brian Preston [00:35:59]:
    I’ll give you a stat that I’m using because I’m working on my presentation for the, the tour we’re going to do for the book. And one of the stats is just haunting me because I’m like, how is that true? How is that possibly right? 64% of Americans who are 65 and older have $100,000 or less. And when I hear that stat, I’m like, these are people who are supposed to be in the transition and they have 100,000. That’s not going to generate.

    Wes Moss [00:36:31]:
    Two thirds of America don’t.

    Brian Preston [00:36:34]:
    So what’s that?

    Wes Moss [00:36:35]:
    Are the boomers? Boomers? Two thirds of boomers.

    Brian Preston [00:36:37]:
    And it’s. I know this is cliche, but it really is, is that there’s a mindset that goes throughout the land of America right now saying the system is stacked against you, or you can procrastinate and you’ll be okay. You know, the Yolo crowd that, you know, tomorrow is not promised. And it breaks my heart, because if you would just do something, some small, incremental decision today to make your life better for the future, I promise this stuff stacks. I mean, it’s not like this is the path to success is incredibly simple, but yet it has become hard, or definitely not easy, because people just don’t have the mindset to even think they can. And I don’t think the press does a great job of trumpeting successes or trumpeting how to do things well. It sells much better to present this dystopian or negative mindset because it keeps eyeballs and ears on people.

    Wes Moss [00:37:39]:
    And the media’s gotten even better at it. Right? They get scarier and scarier and scarier as time goes on. And maybe it’s just where we are in the. I don’t know if it’s social media or the news cycle, but every year they get a little better. It’s almost like marketers have gotten better and better. Right? It’s like Instagram is so good, it knows that this is a belt I think Wes is going to like, or this is a. So the marketers have gotten better and smarter and better and smarter, and then the media has gotten better at upping the ante a little bit. And every time you up the ante, even though information is so readily available and there’s so much more knowledge to share, and it arguably should be easier than ever to invest, maybe it’s actually harder today because of all the cross currents.

    Brian Preston [00:38:30]:
    That’s why. That’s why I harness my inner. And I know you do the same thing. I harness my inner Clark Howard. And I think about what. Or I also even. I talk about it all over the book, too. I had a mister Morrow, who was an economics high school teacher for me, who just said, you know, if you could save and invest a month and just taking something that I think for most people, if you tell a 20 something, hey, if you’ll just start saving $100, 200 a month, you’ll have everything you could ever want.

    Brian Preston [00:38:59]:
    Just bringing the impossible and turning it into inevitable will is something that can really. We need more of. And that’s why if you do have all these negative things, it’s nice to be kind of that oasis or the respite from all the chaos that seems to be swimming around us right now.

    Wes Moss [00:39:18]:
    I think that’s part of it. But you’re right. I think that is an important statistic to have. We, we call these scary stats here, and we are always updating our scary stats. I remember something like that, but I’m going to use that as an updated scary stat.

    Brian Preston [00:39:34]:
    I did the math on this too. Web Brian Preston think about it. $100,000 at 65. If you went back now, if you went to 20, it’s really ridiculous. But if you just say, okay, let’s give somebody a break, that they wouldn’t even think about their money until they’re 25. I mean, because by 25, hopefully you’ve started a career. That means even if you just assume like a rate of return, somewhere between eight to 10%, that means people are investing less they to get to 100,000, it’s less than $15 a month. And then if you take that by the current or what minimum wage that I recalled, because who knows? Based upon which state you’re looking at, but seven and a quarter, that means people are just basically out of every month, people are thinking about money and say, and taking 2 hours of labor for the future out of, you know, 160 a month, I mean, it’s less than 1% or right around 1%.

    Brian Preston [00:40:25]:
    It’s just not enough.

    Wes Moss [00:40:27]:
    Yeah, I guess I was thinking about. You were saying you had a minimum wage job at like three, $3 an hour or something.

    Brian Preston [00:40:35]:
    Yeah, three.

    Wes Moss [00:40:35]:
    California just went to $20 for fast food. $20?

    Brian Preston [00:40:39]:
    Yeah. That’s a lot different than $3.80. And both those early jobs, they don’t pay well. But man, oh man, do I have some incredible skills from that, Wes. Because if you’ve ever worked fast food at the counter or probably any retail job where you dealt with the general public. That’s where I think being good with people came from is because you just deal with crazies and oddballs and you have to make everybody happy. So I got a lot out of that 80 cent job.

    Wes Moss [00:41:08]:
    Retail jobs. I had a. I remember selling apples.

    Brian Preston [00:41:12]:

    Wes Moss [00:41:15]:
    I was an apple salesman.

    Brian Preston [00:41:17]:
    What was the second one?

    Wes Moss [00:41:19]:
    I was an apple salesman.

    Brian Preston [00:41:21]:

    Wes Moss [00:41:21]:
    I don’t know if that really makes any sense. I worked at an orchard, so I remember selling bushels of apples and pumpkins. And then in the fall, it would, obviously, you go from apples to when Halloween’s coming around, I remember being in the pumpkin patch, and you would they. The orchard that I used to work with, and I still go by there when I go back to Pennsylvania.

    Brian Preston [00:41:47]:
    Do they have always dry on the wall?

    Wes Moss [00:41:49]:
    Yeah. No, they don’t. I was never apple salesman of the month, but it was, we did have a period of time where if you guessed your pumpkin weight within a dollar, you got a free pumpkin.

    Brian Preston [00:42:03]:
    Oh, wow. Did you understand?

    Wes Moss [00:42:06]:
    And, yeah, I did. It was the, there was a scale, we had a scale out by the, in the pumpkin patch. And if you’re within a buck, like, or not a dollar, if you were within a pound, you would get a free pumpkin. I thought that was, I still remember this death. It was a great, I thought it was a great idea. So I still drive. It was north, I think it was North Brook orchards. And I still go by there almost every single time I go back to Pennsylvania.

    Brian Preston [00:42:29]:
    That was my most on that job, by the way, Wes, I think you actually, it sounds like you were a carnival barker because you were actually selling guesses on what a weight of a pumpkin is for money. For the. So that’s a unique skillset right there. So. So don’t sell yourself short on that.

    Wes Moss [00:42:47]:
    The, uh. All right, so what is maybe over these years, either you pick your, your worst piece of financial advice you ever got, or the most pervasive piece of financial advice out there that’s wrong. It’s blocking people or both.

    Brian Preston [00:43:08]:
    Some of our most popular content are. TikTok reacts. Anybody who goes checks out our money guy channel on YouTube, you’ll see the biggest views are on those. TikTok reacts. So I can give you the greatest hits that we get so much feedback on is 401 ks are a scam somebody was doing, talking about binary options, that if you actually followed that to its, to its, to its end result, you would actually own all the assets in the world in like a month and a half. I mean, because this just doesn’t work. And then there is the file bankruptcy as a tool, and then there’s the go to cash because the whole system’s rigged and it’s going to collapse. So I know you asked me for one, but these are the things that I feel like folks like you and me are on the battle against every day is trying to add what is.

    Wes Moss [00:43:57]:
    The, you know, again, I do. There is obviously, if you look at Gallup always does this, you know, the poll of trust, I guess it’s your trust in government. And at one point, and I think you have to go back to the sixties, it was like 71% of Americans said they, like, believe trust. They trusted their government, whatever. And today the numbers are in, like the teens. Like, it just keeps going down. So part of when I guess when I hear something about 401s or retirement plans is I get this concern, or people will say, well, that’s a. Eventually the government’s just gonna take that from me because, a, I have to do these required minimum distributions.

    Wes Moss [00:44:39]:
    They force me to do it so they know that I have my IRA. Right. And there’s this distrust about the system. Is that where that’s coming from? Like, when you hear 401 ks are a scam for what?

    Brian Preston [00:44:51]:
    Well, usually what’s the reason? But it’s not as cause that’s more a systemic issue. When you hear. Cause I hear that from some of my neighbors. You have a July 4 party and half my neighbors say, what happens if this all goes bad? And usually there’s some political pressure on that. But I feel like the people who are telling you 401 ks are a scam, they’re typically trying to push you towards whole life insurance. And I don’t know, for all the regulations that you and I have to do disclaimers for and protect. I don’t know how our regulators haven’t gone to social media to look at what’s going on in the life insurance game because it’s. There are people left and right making some pretty outlandish promises on these pretty boring products.

    Brian Preston [00:45:39]:
    I mean, look, whole life insurance definitely can have a place if you’re wealthy enough and you have enough legacy and there’s all kinds of other things, but probably 90 plus percent of the public that end the first place they need to be starting their journey to building wealth.

    Wes Moss [00:45:56]:
    Yeah, the ks are scam.

    Brian Preston [00:46:01]:
    You see it all over TikTok.

    Wes Moss [00:46:03]:
    Yeah, I don’t. I guess I’ve maybe seen a little bit of that. What about annuities? Tell me your stance on that?

    Brian Preston [00:46:13]:
    Look, I have a very. I think that once again, annuities can have a place, but the way they’re currently sold, most people are being sold these variable annuities that are supposedly a replacement for investing in the stock market. I think about equity index annuities, where they sell them off of the ratchet, where it can only make money, it.

    Wes Moss [00:46:34]:
    Can’T lose, can only go up.

    Brian Preston [00:46:36]:
    Yeah, it can only go up. But they never tell you about the talk about the participation rates or the fees, because we actually, we had a client who came on and they showed us this one of these equity index annuities, and there was really no way to make money in this thing. By the way, it reset the market because what happened was, is that it capped how much you can make on positive years, but then on negative years it didn’t have a cap to the point it took you to zero, meaning you didn’t lose, but it did, it would wipe out. It had this carryover function. It was written in the weirdest way. And we basically figured out that there was no way the client would have been better because they had three options. They could do market, they could do all these adjustments, and then they just had a cash where they could have gotten two or 3%. They would have been better.

    Wes Moss [00:47:26]:
    They would have been better off than that cash.

    Brian Preston [00:47:28]:
    Yeah. The guaranteed rate of return. So I don’t love when they’re packaged in these, I’ll just say it, sleazy type of way where it tells people that they’re participating in the risk of the market without any risk, because that’s kind of. You can’t have those two things together.

    Wes Moss [00:47:44]:
    Cannot have both.

    Brian Preston [00:47:45]:
    But I’m not against, if somebody wants to create their own pension fund, you know, and go do an immediate annuity while interest rates are high, there’s been some, some pretty sweet premiums in that, in that marketplace that people kind of, you know, could, could look at and do research and figure out, are you willing to take this risk or push that risk onto the insurance company? So I’m not willing to say all annuities are bad, but it’s just the majority are marketed in a way that it doesn’t make me excited.

    Wes Moss [00:48:14]:
    What about for your folks that are spending money over time? So you’ve got younger folks that are accumulating in their forties, fifties, and then you get into your sixties and you start pulling money out. Where do you come down on. I know that there’s, this is again, one of these perennial debates around withdrawal rate. I know, you guys have done shows about this, but just weigh in for our audience. How you think about withdrawing over time.

    Brian Preston [00:48:43]:
    Now, it’s kind of a, it’s a nuanced answer in the fact that I always tell people I love safe withdrawal rates for what I call napkin planning, meaning that if you’re somebody who’s five to ten years from retirement, use those. We even use them on some, we have a tool that we, on our, on our money guy website that we, we put out there for our audience called the know your number course. And we use safe withdrawal rate assumptions within that. But it’s still a napkin plan because once you get within that five to ten year halo of actual retirement, you got to kind of now start stress testing the portfolio because yes, you might have your withdrawal rate, but what about the one off stuff like how often you’re going to buy cars, you know, or what happens when the, you know, if you have a mortgage, but you’re trying to figure out how you balance the retirement, but paying off that mortgage now that you are going through this transition, what if you got the kids going to college or you have wedding desires? All these, all these one off stuff, blow up the safe withdrawal rate because life doesn’t happen in nice little consistent blocks, unfortunately. So we do much more, just like I know you do as well, we do much more nuanced. And this is why we always say, this is the point where you graduate to the abundance cycle where you need to hire a financial advisor, is because every person’s financial plan is like the fingerprint or the snowflakes. They’re all unique and all have different elements to them. And I like to go as deep as a client wants to go.

    Brian Preston [00:50:14]:
    I mean, tell me what’s fun for me is when a client comes in and says, hey, run me scenarios. And this one, let’s assume I’m going to get $10,000 a month. And this one, let’s assume I’m going to get twelve. But how about if I go to eight but I get to retire at 55 instead of at 62? Those things are fun. And then once they realize that, they’re like, what if I want to buy a camper so I can go drive across country? I’m like, let’s put it in there. Let’s see what happens. That I love the jigsaw puzzle of uniqueness that every financial planning client that comes to the door brings to us.

    Wes Moss [00:50:49]:
    It really so true it be. And it’s there. It’s just, there’s enough different variables that let’s call, there’s a dozen or so really important variables, and there’s enough of them. If there were two, then it wouldn’t be this way. But because there’s at least a dozen, let’s say, really important variables, it is almost an infinite. You have infinite planning outcomes, and that’s why you call it kind of this jigsaw. It’s so correct. It’s like, hey, let’s do some early retirement planning.

    Wes Moss [00:51:20]:
    Maybe you want to stop working at 61 or 62 versus 64 or 65. Let me ask you this, a catalyst, what do you see? What is something that drives people? Well, let me start by saying this. I go back to different workplace polls or Gallup polls that I’ve thought about for years on workplace satisfaction. Do people like their jobs in America? If you look at LinkedIn, everybody loves their job. Reality of America is only 20 or 30% of people really like their job, and maybe that’s even a stretch. And then you got another third that can kind of take it or leave it, and then you’ve got another third that can’t stand there. You know, they want to bring their company down. That’s how much they hate working.

    Wes Moss [00:52:11]:
    Or they have some sort of brutal commute that just wears on them. They feel like they’re on a treadmill and they’re ready to get out. What is the, the work? And again, I think our industry has gotten smart about retirement, is I want to go choose something, I want to do something else as opposed to leave. But there invariably are these catalysts that kind of drive people to say, okay, I really want to do something different. I want to stop doing this job that’s 40, 50, 60 hours a week. What are some of the catalysts you see that get people really thinking about, I’d love to be able to position to not have to work anymore?

    Brian Preston [00:52:48]:
    Well, I mean, I want to make sure I under get the question right. Are you saying, what is, what’s your number one?

    Wes Moss [00:52:55]:
    I want to retire catalyst event for folks you’ve seen over the years?

    Brian Preston [00:52:59]:
    Well, I was going to give you, I mean. Cause we had you on our show, too, and you had the book happy retirees. And one of the key things I remember when I read the book was, you know, kind of know what you’re going to. Cause I think a lot of people daydream about once they have $3 million, $4 million, $5 million, but they’ve just put the math work in. They haven’t actually done what they actually enjoy or think they’re going to and I think, sadly for a lot of people, they don’t realize that when you do lead the workforce, unfortunately, a lot of those work relationships will be left behind. I mean, you know, people, you will. The exception of rule is you’ll stay close to a few people, but a lot of times that goes away. And I think that sometimes when people get into retirement, they’re actually sad.

    Brian Preston [00:53:42]:
    It’s not everything unless you’ve done the work and you’re the expert on this even more than me, know where you want to go. And that’s why it scares prospects. When we start talking about that stuff. Do you actually know why you want to retire or where you know what you’re going to? And we always use that as a discussion point to kind of get the conversation going so that they do have successful retirement. Because what I don’t want is somebody to go through that transition because you’re making usually peak earning years. You don’t want to, you don’t want to walk away from something that you’re not going to be able to get back to that earning potential if you, if you cross that threshold without doing all the homework. I don’t know if that answered it perfectly, Wes, but, but I got a compliment in there, so it can’t be all that bad.

    Wes Moss [00:54:25]:
    Thank you. Brian says that I know better than anybody. Wes, you answer it?

    Brian Preston [00:54:30]:
    No, but you did write a book. I mean, I’m hoping that one day I’m giving an interview and somebody says, brian, you wrote that millionaire mission book, so you know the steps better than anybody. So, I mean, that’s, that’s kind of, I’m hoping this gets paid forward at some point.

    Wes Moss [00:54:44]:
    So what is maybe one piece of your favorite, your favorite piece of advice, either in the book. Either in the book or something that you guys talk about on the show a lot that you think is kind of that you would leave our audience with today?

    Brian Preston [00:55:01]:
    I would. Cause like I said, we live in a world where everybody’s telling you what you can’t do. And I would encourage everybody, if I could get one big thing out of them, is to walk away from the noise and kind of just start. Because our worst enemy is usually our own internal dialogue that we’re having with ourselves. And I would encourage you while you’re in the shower or in those quiet moments and you’re trying to figure out what is that inner voice going to be telling yourself as you ask yourself, what small decision am I going to make today that’s not only going to maximize this moment, but also give me my great big beautiful tomorrow. If you can just change the momentum of that inner dialogue, I think you’ll be shocked at how successful things just happen. And it sounds, I’m not trying to make it sound mythical or magical, but it is just amazing if you can just change where your mindset. Because in our own research, we interview all, we survey all of our millionaire clients, 84% classify them as optimistic themselves as optimists.

    Brian Preston [00:56:07]:
    So, and that, and by the way, America is over 50% pessimist. So that’s, that’s, that’s already a counter trait to be an optimist. But if you can start training your mindset and asking yourself what small decision will get me to my great big beautiful tomorrow, I think you’ll be on the path. And then also, how can you make as many good habits as easy as possible and the bad habits hard? That’s typically through some type of automation. You know, start, just do something. Your small decision ought to be to set something up where it’s automatic so you can’t screw it up.

    Wes Moss [00:56:41]:
    I love that. I think that if I think about all the complex things we have, that we, all the tools we have today and the generative AI that can was going to change the world. I think that I do always go back to automation. If I think about some of the best decisions were to just automate it. That took a day. And that automation over ten years and 15 and 20 years is. But it’s incredible what we can get out of it.

    Brian Preston [00:57:10]:
    Slow patient work.

    Wes Moss [00:57:13]:
    Tell us as we wrap here where by the way, your book website is amazing where it shows all the different places. It’s in books. A million. It’s in the. I want to see this thing at the airport. Have you gotten this in airport bookstores yet?

    Brian Preston [00:57:27]:
    It remains to be seen where this show up.

    Wes Moss [00:57:30]:
    That’s when you know you’ve hit it big. If your book is in an airport.

    Brian Preston [00:57:36]:
    Or you pay tomorrow.

    Wes Moss [00:57:37]:
    But where are most people going to buy this first?

    Brian Preston [00:57:41]:
    Because the launch is May 28. I don’t know which day this interview is going to go out, Wes, but May 28 is the official launch. But we’re still encouraging everyone to pre order the book. And we’ve even created some incentives to drive action. So if you go to millionaire mission, that’s where you’re going to see everywhere that you can buy the book. I’d also encourage you be a financial mutant price shop this thing. Go check on all the. See what everybody’s offering.

    Brian Preston [00:58:09]:
    Cause I’m always shocked when I see the different prices out there. But sign up, take advantage of whatever incentive we’re offering for the month, and just. I’m telling you, if this thing. I don’t care where you are on your journey. I designed this so that hopefully at the end of it you’ll feel like an abundance of just. I can’t believe he gave all that free stuff away. Or I guess the cost of the book, he gave that away. That.

    Brian Preston [00:58:34]:
    That was the goal when I. When I wrote the book, was to basically throw the kitchen sink at it.

    Wes Moss [00:58:39]:
    The small price to pay.

    Brian Preston [00:58:40]:
    That’s right.

    Wes Moss [00:58:41]:
    Small price to pay. Well, listen, man, I hope to see you guys in Atlanta.

    Brian Preston [00:58:47]:
    I’m going to make it happen. I’m going to figure out how to make it happen with all the bars.

    Wes Moss [00:58:50]:
    You guys are coming to Atlanta and, well, I’ll make it worth your while. And we’ll have a good time, too, so we’ll have a good time. So I’d love to see you in person and the whole team, and I hope you do tons of podcasts and get the word out on the book. We’ll do our best to get this out. I don’t know if Mallory can launch this thing on like, May 28. It’s the exact day for you, but we’ll try. We’ll try.

    Brian Preston [00:59:19]:
    Wes, this is a true and honor, and I love hanging out with you. You’re a great hang. You’re a good friend, and it just means a lot. So thank you so much for opening up your platform.

    Wes Moss [00:59:29]:
    All right, man. Thanks for all your great work. God bless. Hang on. We got Riverside.

    Mallory Boggs [00:22:22]:
    Hey y’all, this is Mallory with the retire sooner team. Please be sure to rate and subscribe to this podcast and share it with a friend. If you have any questions, you can find dot. That’s dot. You can also follow us on Instagram and YouTube you’ll find us under the handle Retire sooner podcast. And now for our show’s disclosure. This information is provided to you as a resource for informational purposes only and is not to be viewed as investment advice or recommendations. Investing involves risk, including the possible loss of principal.

    Mallory Boggs [00:22:53]:
    There is no guaranteed offer that investment return, yield, or performance will be achieved. Stock prices fluctuate, sometimes rapidly and dramatically, due to factors affecting individual companies, particular industries or sectors, or general market conditions for stocks paying dividends. Dividends are not guaranteed and can increase, decrease, or be eliminated without notice. Fixed income securities involve interest rate, credit inflation and reinvestment risks and possible loss of principle. As interest rates rise, the value of fixed income securities falls. Past performance is not indicative negative of future results. When considering any investment vehicle, this information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. Investment decisions should not be based solely on information contained here.

    Mallory Boggs [00:23:38]:
    This information is not intended to and should not form a primary basis for any investment decision that you may make. Always consult your own legal, tax or investment advisor before making any investment tax, estate or financial planning considerations or decisions. The information contained here is strictly an opinion and it is not known whether the strategies will be successful. The views and opinions expressed are for educational purposes only as of the date of production and may change without notice at any time based on numerous factors such as market and other conditions.

Call in with your financial questions for our team to answer: 800-805-6301

Join other happy retirees on our Retire Sooner Facebook Group:


This information is provided to you as a resource for educational purposes and as an example only and is not to be considered investment advice or recommendation or an endorsement of any particular security.  Investing involves risk, including the possible loss of principal. There is no guarantee offered that investment return, yield, or performance will be achieved.  There will be periods of performance fluctuations, including periods of negative returns and periods where dividends will not be paid.  Past performance is not indicative of future results when considering any investment vehicle. The mention of any specific security should not be inferred as having been successful or responsible for any investor achieving their investment goals.  Additionally, the mention of any specific security is not to infer investment success of the security or of any portfolio.  A reader may request a list of all recommendations made by Capital Investment Advisors within the immediately preceding period of one year upon written request to Capital Investment Advisors.  It is not known whether any investor holding the mentioned securities have achieved their investment goals or experienced appreciation of their portfolio.  This information is being presented without consideration of the investment objectives, risk tolerance, or financial circumstances of any specific investor and might not be suitable for all investors. This information is not intended to, and should not, form a primary basis for any investment decision that you may make. Always consult your own legal, tax, or investment advisor before making any investment/tax/estate/financial planning considerations or decisions.

Previous ArticleNext Article